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	<title>Kieran Hawe's Digital Dialect &#187; Social Media</title>
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		<title>Old Spice&#8217;s Social Media campaign is pure genius</title>
		<link>http://kieranhawe.com/2010/07/old-spices-social-media-campaign-is-pure-genius/</link>
		<comments>http://kieranhawe.com/2010/07/old-spices-social-media-campaign-is-pure-genius/#comments</comments>
		<pubDate>Fri, 16 Jul 2010 00:37:31 +0000</pubDate>
		<dc:creator>Kieran</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Old Spice]]></category>
		<category><![CDATA[YouTube]]></category>

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		<description><![CDATA[Unless you have been living in a ditch, under a bridge..in the middle of nowhere&#8230;with no internet&#8230;I am sure you have heard of the viral sensation that is Old Spice replying to people who posted questions on various Social Channels via YouTube. So why was this campaign pure genius? 3 reasons: 1) It leveraged Youtube, [...]]]></description>
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		<title>Conan does a Twitter Tracker segment</title>
		<link>http://kieranhawe.com/2009/06/conan-does-a-twitter-tracker/</link>
		<comments>http://kieranhawe.com/2009/06/conan-does-a-twitter-tracker/#comments</comments>
		<pubDate>Thu, 04 Jun 2009 16:58:22 +0000</pubDate>
		<dc:creator>Kieran</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Twitter]]></category>

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		<description><![CDATA[You know you have gone mainstream when Conan O&#8217;Brien makes fun of you. How much press can Twitter get? &#8220;SWEEEEEEEET TWEEEEEEEEEEEETS!&#8221;]]></description>
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